Users will soon have a new feature that enables them to cut down on the amount of AI-made videos appearing in their streams. This move comes as the service disclosed that it currently hosts over 1 billion content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a full-scale rollout. This development comes amid a increase in content created by AI, spurred by new content generation software.
AI Proliferation Online
It has been noted that almost 10% of the quickest rising video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this material is considered mass-produced AI material, a label for poor-quality, factory-style content that is often nonsensical or surreal.
Based on user feedback that many people appreciate content made with AI tools, from digital art to science explainers, and we aim to give people the power to increase or decrease of that, depending on their own preferences,” commented a company executive.
Volume and Proportions
TikTok disclosed that there are now 1.3 billion videos on its service tagged as made with AI. Collectively, more than 100 million pieces of content are added to the app each day, making AI content a relatively small portion of its overall inventory.
User Control Features
Users will be capable of reduce or increase the amount of artificial media they see by opening the “manage topic” setting in the platform and selecting AI-made media. Additional categories that can already be controlled under the tool encompass politics, style, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules oblige users to tag convincing AI-made content, and it forbids dangerous AI impersonations of well-known individuals or critical incidents. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.
Furthermore, the app will from now on apply an artificially created label to content made using its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This measure is intended to stop users from trying to bypass the labeling process.
Responsible AI Funding
The company is also launching a two million dollar awareness program for experts and institutions to develop educational content about using AI responsibly. This program will support charitable organizations dedicated to educating coding and technology.
Platform Protection
The video-sharing app has defended its safety measures, during debate over plans to make redundant hundreds of safety staff in the UK. It is set to eliminate 439 jobs in its trust and safety team in its British office, with labor groups and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A senior executive clarified that human moderation would remain essential, but automated tools can shield workers by removing the most harmful content before it is viewed by humans. TikTok stated a significant reduction in shocking and graphic content seen by safety staff over the past year due to intervention by its machine learning processes.
It is vital to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to minimize viewing of dangerous material as rapidly, which is why a lot of the machine support is really helping us process content quickly.”
